WARRAICH MEATS
Festive Special
Easter Weekend
Regional Campaign
The Challenges
Warraich Meats, a well-known culinary establishment, embarked on an ambitious promotional campaign over Easter Weekend at several of its Brampton locations, including Cottrelle Blvd, Van Kirk, and Pertosa.
The Objective
The initiative aimed to evaluate the campaign’s effectiveness in boosting sales and customer engagement both online and in-store. An integral part of the strategy involved creative content creation and targeted promotion.
How It Unfolded
Customized Content Creation
We developed engaging multimedia content tailored for social media platforms, highlighting the unique offers to pique interest among the diverse customer base. Short from videos were created specifically keeping Instagram & TikTok in mind.
Videos
85%
Graphics
15%
STRATEGIC CONTENT PROMOTION
Leveraged a multi-channel approach, utilizing Instagram, Facebook, and TikTok for digital promotion, complemented by physical advertising through posters in and around the stores.
Offline Promotion
10%
Digital Promotion
90%
Results
AUDIENCE ENGAGEMENT
Achieved over 100,000 views across all platforms within just 3 days (Instagram: 67k+, Facebook: 24k+, TikTok: 15k+), significantly increasing brand visibility and engagement.
INCREASE IN ORDERS
This campaign drove a significant increase in foot traffic to our stores. Customers continued to engage with the promotions, with many placing orders online or in-store.
CUSTOMER ENQUIRIES
Our promotional offers generated a significant buzz! We saw a surge in inquiries, both online and in-store, indicating a heightened interest from the community.
Media Inventory
Reels | Post | In-Store Poster
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