samosa sweet factory
Digital Revival
Organic Social Media
Photoshoot
Event Coverage
The Task
Samosa and Sweet Factory, a brand well-versed in traditional offline marketing, had ceased its digital marketing activities. With Diwali approaching—a prime season for their products—the brand aimed to rejuvenate its online presence and engage with a festive audience.
The challenge was to rapidly scale up digital activities and create a strong online impact that matched their established offline reputation, all timed with the festive rush of Diwali.
How It Unfolded
Festive
Photoshoot
A special Diwali-themed photoshoot was organized, enhancing the festive appeal and providing fresh, engaging content for digital platforms.
Social Media
Reboot
We revitalized their social media channels to boost online visibility and engagement – Instagram, Facebook and later on TikTok.Regular posts and updates led to sustained interaction with followers, keeping the brand top of mind during the festive season.
Event Coverage
Mithai Mela 2023
A week-long campaign featured daily updates, live event coverage, and an aftermovie, culminating in a heartfelt message from the senior management, all of which created buzz and drew customer attention.
Results
Organic Activities Spread Across Three Months
Organic Reach
Samosa Sweet Factory's message resonated loud and clear! They reached over 80,000 people organically, proving the power of strategic content without paid advertising.
Rapid Social Growth
SSF's social media following exploded in just 2 weeks! They gained over 400 new followers across platforms, showcasing the power of strategic engagement.
Word-of-Mouth Takes Off
Relatable reels sparked a wave of engagement. This resulted in a significant increase in both online and in-store inquiries about the products, proving the effectiveness of the strategy.
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Success Stories in Action
We’re passionate about empowering businesses. Explore our case studies and discover how we craft data-driven strategies that
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Check out how we revamped the online presence of the Krishan Nathan Group.Â
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