The Krishan Nathan Group already had a social media presence in place, but they needed a fresh makeover. They sought a new aesthetic with updated templates that aligned perfectly with their brand guidelines. They sought to revamp their social media presence while adhering to industry standards and marketing regulations. Consistency was key, as they navigated the delicate balance of maintaining client trust without room for error. Increasing social media engagement and seamlessly integrating platforms were priorities, alongside managing Google’s knowledge platform and various print media materials.